People don’t ignore emails because they’re unwilling to talk — they ignore them because the message isn’t relevant. When your outreach speaks directly to their needs, response rates increase by 2–3×. For example, sending 5,000 generic emails might get you 350 replies. But with personalized outreach, you could see 850–1,000 responses — turning wasted effort into real conversations with decision-makers
Based on data from Smartlead, Backlinko, and Woodpecker (2022–2023)